Friends were tasked with creating a campaign for the upcoming single by Musti, we developed a marketing three staged campaign which gained us more than 100,000 views in under a year. 


With an incredibly limited budget we found the best ways to promote the song was to move away from traditional advertising and use Musti’s existing audience to promote the song with a series of skits and also bring the song into the real world by placing 9000 stickers all-over london and surrounding areas.